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Amazon: Rapunzel & Cleopatra by Joint London

Client: Amazon
Date: Aug 2021
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In a twist on modern day storytelling, Prime savvy Rapunzel and Cleopatra leverage convenient shipping and entertainment benefits to plot their own course to follow their passions. One ad features a twist of Rapunzel’s story – while in her tower, she uses her Prime membership for fast and free Same Day delivery of a ladder to rescue herself and change her destiny. The second ad features Cleopatra, who realizes after streaming Coming 2 America on Prime Video, that rulers can give back, as demonstrated by King Akeem in his efforts to gift his community, and therefore purchases gifts for all using Prime delivery.

Credits

Agency & Production

Agency – Joint London

Agency Creative Team – Algy Sharman, Jack Broug, PJ Kirby, Rory Robinson

Agency Producers – Russell Taylor, Hannah Kessler

Production Company – Hungry Man

Director – Wayne McClammy

Director of Photography – Erik Messerschmidt

Executive Producer – Rick Jarjoura

Edit House – The Den

Editor – Christjan Jordan

Post-Production – ETC London

Post Supervision – Parliament LA

Sound – Factory

Sound Engineer – Jon Clarke

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