Joint have launched a new content series for Badger, partnering with Unilad to showcase the ‘ultimate beer shed’ created for lucky Badger fans.
Celebrating the British love affair with the garden shed, the campaign brings together one of the oldest beer brands with one of the newest (and largest) publishers and is designed to showcase Badger’s commitment to making ‘beer time’ better.
The campaign will launch on Unilad platforms, social and influencer networks and coincides with a refresh of Badger’s owned channel strategy and content led by Joint.
The first of the Ultimate Beer Shed series, a rugby themed shed, features former England Rugby player David Flatman. The campaign uses an influencer strategy designed to appeal to the interest areas relating to each shed.
Agency: Joint London
Client: Badger Ales in partnership with Unilad