Johnnie Walker: #TheTravellingBillboard

Johnnie Walker The Journey has unveiled #TheTravellingBillboard which captures the live journey undertaken by a life size billboard with the brand's iconic Striding Man logo across some of the most unchartered and exotic locations in India.

Conceptualized by brand solution partner What’s Your Problem, #TheTravellingBillboard shall travel to places which only a few people have visited, and also where no billboard has been before. All this, to inspire people to explore the world and seek out unique stories.

The billboard’s travel includes unexplored destinations from all corners of India which include the Basgo Plains, one of the best locations in the world to stargaze. The abandoned Kuldhara village, which is ripe with its own fantastic lore and even the underwater terrain of Andamans.