Strategy AOY: Make Humanity Great Again by John St.

Agency: John St.
Date: Nov 2017
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Can bad advertising save the world? John St. performed a social experiment to see if they could get people from opposite ends of the spectrum to find common ground in its new parody spot, #MakeHumanityGreatAgain​.

In a world that is becoming more and more divided each day, the Toronto ad agency thinks that humanity’s shared hatred of terrible advertising might be just the thing brings the world together.

The video 'Make Humanity Great Again' is a note-perfect parody of Heineken’s 'Worlds Apart' social experiment, except in this case, it’s not beer that gets people talking to each other, but awful tampon and erectile dysfunction ads.

Previous videos in the series have included 'Catvertising' which utilizes the popularity of cat videos for ROI, 'Buyral', a fake company that says it can make your video go viral, 'Exfeariential' which uses fear and kidnapping to promote brands in a new way, and 'Reactvertising' which promises super-fast ads in reaction to events and trends.


Title: Make Humanity Great Again

Agency: john st.

Executive Creative Directors:Stephen Jurisic, Angus Tucker

Writer: Stephie Coplan

Art Director: Lia MacLeod

Production Company: Skin & Bones

Director: Taso Alexander

Editor: Mark Paiva

Editorial: Saints

Audio: Vapor RMW

Online: Michael Medeiros, The Vanity

Casting: Shasta Lutz, Jigsaw Casting