The Drum Awards for Marketing - Extended Deadline

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Agency: John St.
Date: Jul 2018
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The tiny chairs you’ve been dreaming of since you opened your first pizza box are finally here. From the restaurant that brought you pizza in bed comes the latest in a long line of pizza innovations. This summer, Boston Pizza is celebrating patio season by creating tiny chairs that perfectly match the iconic pizza saver “tables” that come in their takeout boxes.

Patio season is a big deal for Canadians and for Boston Pizza, and the company found a way to bring together patio and pizza in a fun way.

The chairs, designed to be precise, scaled-down replicas of actual patio chairs, were specially 3D printed using food safe materials.

The initiative was announced on Boston Pizza’s social channels. A limited run of the chairs has been created and will be delivered with takeout orders from select Boston Pizza locations.

Credits

Client: Boston Pizza

Title: The Pizza Patio Set

Client: Boston Pizza International

Assistant Marketing Manager: Kayla Burchell

Marking Manager: Caley French

Sr. Marketing Director: Adrian Fuoco

Agency: john st.

Chief Creative Officer: Angus Tucker

Creative Director: Paul Little

Copywriter: Ryan Kukec

Copywriter: Robbie Percy

Art Director: Caroline Friesen

Executive Director: Cas Binnington

Head of Integrated Production: Aimee DeParolis

Producer: Erin Feldman

Team Lead: Ryan O’Hagan

Account Director: Caitlin Bourada

Account Supervisor: Emily Farncomb

Photography Production: Gas Company

3D Printing: 3D Phaktory