Boston Pizza has created the world’s first pizza-themed Christmas carol to launch their new Christmas Pizza.
To promote its Christmas Pizza, which is a full turkey dinner on top of a pizza, Boston Pizza didn’t create an ad. They created a Christmas carol, called Chorus of the Pizza, and a carolling pizza box to deliver it in.
Chorus of the Pizza describes exactly what a Christmas pizza is:
It’s a turkey dinner on a pizza.
Pizza underneath a turkey dinner.
It also lists the ingredients:
Gravy on top.
Turkey as well.
And also cheese.
Why is there cheese?
Cause we love cheese.
The pizza will be available at all Boston Pizzas across Canada and the limited edition carolling box will be sent to a few lucky customers starting November 13.
Client: Boston Pizza Canada
SVP, Marketing: Peter Blackwell
Sr Director of Marketing: Adrian Fuoco
Sr Marketing Manager: Niels van Oyen
Assistant Marketing Manager: Gabrielle Herbert
Agency: john st.
Chief Creative Officer: Angus Tucker
Executive Creative Director: Paul Little
Copywriter: Maddie Rosenberg
Art Director: Ela Kallonen
Director of Strategic Planning: Trevor Thomas
Strategist: Daavi Wong Wolfson
Executive Producer: Cas Binnington
Producer: Clare Dietrich
Producer: Erin Feldman
Team Lead: Ryan O’Hagan
Account Director: Caitlin Bourada
Account Executive: Kelly Brennan
Account Coordinator: Hailey Stummer
Director: Matt Dilmore
Production Company: Suneeva
Executive Producers: Geoff Cornish, Sara Thomas
Line Producer: Mike Masters
Casting: Mann Casting
Editorial: Jon Devries, School Editing
Colour: Clinton Homuth, ArtJail
Online: Andrew Rolfe, Fort York VFX
Audio: Roc Gagliese, Adam Damelin, Eggplant
CAROLLING BOX PRODUCTION
Box Production: Gas Company
Photography Production: Gas Company