The Drum Awards Festival - Extended Deadline

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Agency: John St.
Date: Nov 2019
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Boston Pizza has created the world’s first pizza-themed Christmas carol to launch their new Christmas Pizza.

To promote its Christmas Pizza, which is a full turkey dinner on top of a pizza, Boston Pizza didn’t create an ad. They created a Christmas carol, called Chorus of the Pizza, and a carolling pizza box to deliver it in.

Chorus of the Pizza describes exactly what a Christmas pizza is:

It’s a turkey dinner on a pizza.

Pizza underneath a turkey dinner.

It also lists the ingredients:

Cranberry sauce.

Gravy on top.

Turkey as well.

And also cheese.

Why is there cheese?

Cause we love cheese.

The pizza will be available at all Boston Pizzas across Canada and the limited edition carolling box will be sent to a few lucky customers starting November 13.


Client: Boston Pizza Canada

SVP, Marketing: Peter Blackwell

Sr Director of Marketing: Adrian Fuoco

Sr Marketing Manager: Niels van Oyen

Assistant Marketing Manager: Gabrielle Herbert


Agency: john st.

Chief Creative Officer: Angus Tucker

Executive Creative Director: Paul Little

Copywriter: Maddie Rosenberg

Art Director: Ela Kallonen

Director of Strategic Planning: Trevor Thomas

Strategist: Daavi Wong Wolfson

Executive Producer: Cas Binnington

Producer: Clare Dietrich

Producer: Erin Feldman

Team Lead: Ryan O’Hagan

Account Director: Caitlin Bourada

Account Executive: Kelly Brennan

Account Coordinator: Hailey Stummer


Director: Matt Dilmore

Production Company: Suneeva

Executive Producers: Geoff Cornish, Sara Thomas

Line Producer: Mike Masters

Casting: Mann Casting

Editorial: Jon Devries, School Editing

Colour: Clinton Homuth, ArtJail

Online: Andrew Rolfe, Fort York VFX

Audio: Roc Gagliese, Adam Damelin, Eggplant


Box Production: Gas Company

Photography Production: Gas Company