Volkswagen: The Last Mile by Johannes Leonardo

Client: Volkswagen
Date: Dec 2019
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After more than eight decades as one of the most iconic cars ever built, Volkswagen is saying goodbye to the Beetle, and it’s doing so with a touching, animated look back that includes fans both past and present.

‘The Last Mile’ is an integrated campaign that says goodbye to the iconic Volkswagen Bug with the help from some famous friends. The campaign is anchored by a 90-second animated film that is set to Let it Be by the Beatles, as sung by the Pro Musica Youth Chorus.

The likenesses of Andy Warhol (who painted a tribute to the simple car), current fan Andy Cohen and Kevin Bacon (who famously drove the car in Footloose) are featured in the film, as well as some additional Easter eggs, including globetrotters, protesters and others, all of whom have been impacted by the Beetle in some way. All are part of a large group that waves goodbye to the car as it takes its final journey.

‘The Last Mile,’ created by Johannes Leonardo, lets fans bid farewell to the world’s most popular and significant car and signifies Volkswagen's commitment to its next chapter, where the automaker looks to go fully electric by 2050.

A social component to the campaign, called #TheLastMile, will ask key Beetle influencers to share their stories of the car. Cohen kicked it off with a paid social post.

In addition to the film, VW will be taking over Times Square in New York on New Year’s Eve.

Credits

CLIENT Volkswagen

CEO Scott Keogh

SVP, Marketing Saad Chehab

Senior Director, Strategy & Comms Greg Tebbutt

Director, Brand & Marketing Comms Jennifer Clayton

Manager, Advertising Jeffrey Sayen

Specialist, Brand Advertising Ladan Rafei

AGENCY

AGENCY Johannes Leonardo

Chief Creative Officer Jan Jacobs

Chief Creative Officer Leo Premutico

Executive Creative Director Jimm Lasser

CD / Art Director Laura Longstaff

Art Director Chris Luu

Copywriter Brandon Holliday

Design Director Charles Watlington

Junior Creative Austin Haas

Sr. Project Manager Loren Lee

Head of Integrated Production Maria Perez

Group Executive Producer Benton Roman

Executive Producer Rebecca O'Neill

Senior Business Affairs Manager Cindy Gines

Business Affairs Manager Joe Bringuier

Business Lead Ben Muldrew

Management Supervisor Mal Gretz

Account Executive Stephanie Loucas

Group Strategy Director Mary Bakarich

Head of Communications Strategy Meg Piro

Senior Comms Strategist Erinn Morrison

FILM & ANIMATION PRODUCTION COMPANY

PRODUCTION COMPANY Nexus Studios

Director Fx Goby

Executive Creative Director Chris O'Reilly

Executive Producer Juliet Tierney

Senior Producer Cindy Burnay

Line Producer Rebecca Archer

Production Assistants Hannah McCarthy

Beatriz Honório

Art Director Manshen Lo

Design Pierre Rougemont

Fanny Hagdahl Sörebo

Signe Cold

Storyboards Louis Kynd

3D Antonin Derory

Lea Arachtingi

Animation Supervisor Michal Firkowski

Animation Lead Diego Porral

Animation Alex Bernas

Alex Potts

Alex Dray

Emma Wakely

Flora Caulton

Guillaume Pochez

Iris Abols

Nelly Michenaud

Sim Marriott

Composite Bethany Levy

Dylan White

Elliot Kajdan

Leo Bubani

Paul Rice

URUGUAY SERVICE COMPANY La Productora

Executive Producer James Lloyd

Line Producer Diego Gregorio

Director Of Photography Fernando Lorenzale

Assistant Director Carlos Hoffman

Art Director Cecilia Guerriero

Costume Stylist Mercedes Kicelian

Editor Pablo Riera

POST PRODUCTION

EDITORIAL Nexus Studios

Thomas Heleta

Dave Slade

Joe Eckworth

MUSIC Human Music & Sound Design

Arrangement of “Let It Be” Justin Hori

Creative Lead Justin Hori and Andrew Bloch

Executive Producer James Dean Wells

Choir Pro Musica Youth Chorus

MIX AND SOUND DESIGN Sonic Union

Sound Designer & Mix Engineer Steve Rosen

Producer Pat Sullivan

Studio Director Justine Cortale

MUSIC SUPERVISION Groove Guild

Musis Supervisor Al Risi

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