Actor Keegan-Michael Key is finding practical uses for vodka, bourbon, whiskey and beer that don’t involve drinking them, choosing instead to crack open Truly Hard Seltzer instead.
Truly Hard Seltzer chose Key, best known for his roles on Mad TV, Key & Peele and Friends From College, and his writing partner and wife, Elisa Key, to help concept, write and develop the spots.
Through five 15-second spots, Key reveals why drinkers should reach for Truly instead of beer, wine and spirits by demonstrating cheeky new uses for what they used to drink. In one, he is seen cleaning his car’s rims with vodka. In others, he is lighting his grill with bourbon, feeding a plant with beer, pouring out wine to make a candle holder and stripping paint from chairs with whiskey.
Boston Beer Company (Truly Hard Seltzer)
Director: Doug Liman, Independent Media