2020 marks the 100th anniversary of the ratification of the 19th amendment, guaranteeing and protecting women's constitutional right to vote. To honor this important moment in history, MassMutual's campaign celebrates and encourages the progress of women.
MassMutual partnered with three female artists - Stephanie Munoz, Elina Diaz and Cymone Wilder - to re-imagine protest signs from the 1920s, 1930s and through the years. From the civil rights movement to modern cultural reckonings, the work is a tribute to millions of voices and thousands of marches.
It created 80 posters for one powerful movement with zero sign of ending, because 'Progress is never done, and never done alone.'
A collage of the posters will run in a two-page high impact cover wrap in the New York Times.
Accompanied by a 60-second film, the work will be running on social and digital (Facebook, Instagram, YouTube and LinkedIn). The film highlights MassMutual’s Live Mutual sentiment of the Women’s Suffrage Movement, by showcasing the three female artists that came together to make this print possible and spread the message of progress done together.