The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Instagram
Date: Sep 2021
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Instagram is putting self-discovery at the heart of its new campaign titled ‘Yours To Make’. The spot, created by New York-based ad agency Johannes Leonardo alongside Facebook’s in-house shop Creative X, sees a group of young people exploring an expansive space that seems to represent the Instagram universe and all its features.

The short video highlights how the app’s users can lean into creative expression and exploration online to become more in tune with who they really are – or want to be.

Finding new ways to communicate with their network on the platform helps give the youngsters in the film insight into their passions, their philosophies on life and the importance of the people around them.