Electronic Arts: Madden NFL 20 by Johannes Leonardo

Date: Sep 2019
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The Madden NFL 20 game for EA Sports has been out for a few weeks, and now it’s time for a few of the featured players to shine in their own ads for the game.

The new follow up creative includes a series of vignettes that tell quick, humorous stories of the new game modes for Madden NFL 20 that come to life through the football stars in the comfort of a player’s living room.

The first shows how a winning gamer can steal another player’s team members. A guy sitting on a couch sees that he has lost and will also lose star player Alvin Kamara, who happens to be sitting next to him on the couch. As Kamara leaves to join the other team, there are awkward goodbyes and embraces.

In ‘Victory Bath’ a player is getting ready to start a college playoff game as USC and gets doused in Gatorade by former Trojan JuJu Smith-Schuster, who claims the soaked gamer can drink his shirt if he gets thirsty.

In ‘Arm Cannon,’ a gamer upgrades quarterback Patrick Mahomes’ arm, but Mahomes, who is standing in the living room, says his arm doesn’t feel different. Until he throws a real ball to the gamer, who is blown through the wall.

‘Create a Superstar’ finds Kamara and Smith-Schuster standing behind a gamer as he picks facial features for his custom player. The result is “beautiful” for both of them and awkward for the gamer.

Credits

CREDITS: MADDEN NFL 20 - PRESS

CAMPAIGN STARDOM IS IN YOUR HANDS

Client: EA

Product: Madden NFL 20

CLIENT

CLIENT ELECTRONIC ARTS

Chief Marketing Officer Chris Bruzzo

VP, Global Brand Management Anthony Stevenson

VP, Content and Digital Strategy Charles Kha

Senior Director, Global Brand Management Josh Rabenovets

Global Brand Manager Allan Chiu

Senior Director, Creative Paul Marr

Creative Director Josh Kline

Senior Director, Marcom Production Angelo Ferrugia

Senior Producer Troy Smith

Production Coordinator Nicole Bird

Senior Capture Artist Marc Burd

Senior Director, Marcom Activation Julie Foster

Senior Manager, Marcom Activation Joseph Fraler

Manager, Production Communications Brad Hilderbrand

AGENCY

AGENCY JOHANNES LEONARDO

Chief Creative Officer Jan Jacobs

Chief Creative Officer Leo Premutico

Creative Director Omid Amidi

Copywriter Thomas Woods

Art Director Jacob Mehringer

Project Manager Kate Collings

Executive Producer Brett Fisher

Senior Integrated Producer Danica Rosen

Senior Business Affairs Manager Cindy Gines

Account Director Adam Rubin

Account Executive Kiana Grant

Head of Communications Strategy Meg Piro

BRAND FILMS - PRODUCTION & POST PRODUCTION

FILM PRODUCTION COMPANY CAVIAR

Director Neal Brennan

Executive Producer Michael Sagol

Executive Producer Kim Dellara

Executive Producer Jasper Thomlinson

Head of Production Casey Wooden

Senior Producer Tova Dann

Production Supervisor Chrstine Miller

Director of Photography Newton Thomas Sigel

Production Designer JC Molina

EDITORIAL NO.6 EDIT

Editor Jason Macdonald

Editor Ryan Bukowski

Executive Producer Corina Dennison

Senior Producer Laura Molinaro

Assistant Max Redinger

VISUAL EFFECTS EIGHT STUDIOS

Lead Flame 1 Joe Chiao

Lead Flame 2 Adrien Servadio

Executive Producer Shira Boardman

VFX Producer Ryan Dahlman

VFX Supervisor Jean-Marc Demmer

COLOR COMPANY 3

Colorist Tim Masic

Producer Kevin Breheny

MUSIC - ORIGINAL COMPOSITION BEDTRACKS

Writers Cooper Maden & Lantz

Executive Producer Oliver Johnson

AUDIO POST POST HUMAN

Sound Designer + Mix Sloan Alexander

Sr. Producer Craig Caniglia

Executive Producer James Wells

Overall Rating
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IKEA: Stuff Monster by Rethink

Added 20 September 2019
Agency: Rethink
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Overall Rating
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Overall Rating
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