EA Sports is launching a new creative campaign to support the release of its upcoming video game, Madden NFL 20.
The new campaign was created by agency Johannes Leonardo and includes a series of digital, social and broadcast executions that will be in-market beginning in late July, coinciding with the game release on August 2. The campaign then will continue to roll-out with additional executions throughout the year.
The highly anticipated Madden NFL 20 features the most beloved athletes including Patrick Mahomes, quarterback of Kansas City Chiefs, Madden NFL 20’s cover athlete, and MVP for the NFL 2018 season.
'Bring It In' is a 60-second campaign film that shows the ultimate, star-studded, pre-game huddle. Patrick Mahomes enters, and riles up the group to start the huddle. Then, additional athletes and celebrities join-in, including football players JuJu Smith-Schuster of the Pittsburgh Steelers, Alvin Kamara from the New Orlean Saints, and rappers Lil Yachty and DJ Khaled.
Agency: Johannes Leonardo
Client: EA Sports