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Adidas Originals: The ZXience Network by Johannes Leonardo

Date: Oct 2020
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While most ads tend to stick to 3 minutes max, Adidas Originals has dedicated a 12-hours to its ZX sneaker that bucks the trend for 'oddly satisfying' things, like ASMR, rather than demonstrating the wearability of its shoe.

From cakes to pottery, 'The Zxience Network' is a mixture of creations from artists and experts made to mesmerise Adidas fans.