Adidas Originals: Original Is Never Finished (Chapter 3) by Johannes Leonardo
- Location:
Adidas Originals has enlisted ‘a new cast of creative visionaries’ for the third ad of its Original Is Never Finished campaign, which colourfully riffs on the work of Botticelli and da Vinci to a haunting remix of Frank Sinatra’s My Way.
Kendall Jenner – debatable in her role as a ‘creative visionary’ but an Adidas ambassador nonetheless – is joined by Playboi Carti, 21 Savage, Young Thug and James Harden. The cast was selected as the new generation to promote the notion of originality, and appear in a range of mind-bending scenes.
Carti, for instance, sits on an Egyptian throne while basketball player Harden floats in a circular ice bath. These ‘cultural connectors’ represent modern reproductions the Old Masters’ artworks – particularly da Vinci’s Vitruvian Man – as the song reaches a chorus-sung climax.
Credits
CLIENT
ADIDAS ORIGINALS
General Manager
Arthur Hoeld
Global VP of Brand Communications
Alegra O'Hare
Global Director of Communications & Brand Marketing
Jenny Pham
Senior Manager Communications
Edi Borrelli
Senior Director, Global Brand Marketing Operations & Creative Shoot Production
John van Tuyll
Shoot and Production Manager
Justin Townsend
AGENCY
JOHANNES LEONARDO
Chief Creative Officer
Jan Jacobs
Chief Creative Officer
Leo Premutico
Creative Director, Partner
Ferdinando Verderi
Creative Director
Wesley Phelan
Creative Director
Matthew Edwards
Copywriter
Jeph Burton
Art Director
Hunter Hampton
Head of Integrated Production
Dana May
Executive Producer
Maria Perez
Senior Producer (Film)
Tina Diep
Producer (Print)
Adam Gong
Associate Producer (Film)
Alexandra Olivo
Group Account Director
Sam McCallum
Account Director
Dominique Dalton
Account Supervisor
Gulru Soylu
Account Supervisor
Kat Pryor
Account Executive
Adriana Mariella
Head of Strategy
Mark Aronson
Strategist
Miné Cakmak
Director of Business Affairs
Marta Stajek
Senior Business Affairs Manager
Ann Marie Turbitt
BRAND FILMS - PRODUCTION & POST PRODUCTION
FILM PRODUCTION COMPANY
RSA FILMS
Director
Terence Neale
Director of Photography
Alexis Zabe
Stylist
Richard De Jager
Stylist
Gabby De Gersigny
Executive Producer
Jules Daly
Executive Producer
Paul Kawasaki
Producer
Julie Sawyer
Producer
Rozanne Rocha-Gray
PRODUCTION COMPANY CAPE TOWN
EGG FILMS
Executive Producer
Colin Howard
Producer
Rozanne Rocha-Gray
EDITORIAL
EXILE
Editor
Robert Lopuski
Editor
Christopher Fetsch
Executive Producer
Sasha Hirschfeld
Senior Producer
Vietan Nguyen
Senior Producer
Evyn Bruce
VISUAL EFFECTS
BLACKSMITH
VFX Supervisor / 2D Lead Artist
Iwan Zwarts
VFX Supervisor
Adrian Hurley
2D Artist
Jacob Slutsky
2D Artist
Caio Sorrentino
2D Artist
Jay Lee
3D Lead Artist
Tom Bussell
3D Artist
Tuna Unalan
3D Artist
Michael Dunkley
Rotoscoping
Trace VFX
Tracking
QL Beans
Executive Producer
Charlotte Arnold
Producer
Megan Sweet
Producer
Alexa Mauro
COLOR
COMPANY 3
Colorist
Tom Poole
Producer
Alexandra Lubrano
ILLUSTRATIONS / ARTWORK
NOT TO SCALE
MUSIC - LICENSED TRACK
MY WAY
Writer
Claude Francois
Writer
Jacques Revaux
Writer
Gilles Thibaut
Writer
Paul Anka
Publisher
BMG
Publisher
Songs
Master
Frank Sinatra
Universal Music Enterprise
MUSIC SUPERVISION
adidas Global Music Manager
Daniel Cross
MUSIC - REMIX
HUMAN
Creative Lead / Music Director
Morgan Visconti
Creative Lead / Sound Design
Michael Jurasits
Executive Producer
James Dean Wells
Composer / Arranger
James Leibow
Composer / Arranger
Morgan Visconti
Composer / Arranger
Gareth Williams
SOUND DESIGN & SOUND MIX
SONIC UNION
Sound Engineer / Sound Design
Steve Rosen
Executive Producer
Justine Cortale
Producer
Patrick Sullivan
Assistant Sound Engineer
Ben Conlon
Assistant Sound Engineer
Erik Schmall
PHOTOGRAPHY CONTENT - PRODUCTION & POST PRODUCTION
PHOTOGRAPHY
Photgrapher
Oliver Hadlee Pearch
Photgrapher's Agent
Jackie Chachoua
Production
CLM
Production
RSA
Post-Production/Retouching
D-Factory
SOCIAL and PR Credits
D-Factory
SOCIAL AGENCY
THE 88
Chief Creative Officer
Harry Bee
Brand Director
Sean Benz
Head of Production
Adam Copeland
Senior Producer
TJ Docena
Senior Account Manager
Tyler Murphy
SOCIAL & PR - PRODUCTION & POST PRODUCTION
FILM PRODUCTION COMPANY
RSA FILMS
Director
Terence Neale
Executive Producer
Jules Daly
Executive Producer
Paul Kawasaki
Producer
Julie Sawyer
Producer
Rozanne Rocha-Gray
Director of Photography
Alexis Zabe
SOCIAL & PR PHOTOGRAPHY
Photographer
Atiba Jefferson
SOCIAL & PR VIDEOGRAPHY
DP
Eric Longden
3D SCANS
SCANABLE
EDITORIAL
EXILE
Editor
Christopher Fetsch
Executive Producer
Sasha Hirschfeld
Senior Producer
Vietan Nguyen
Senior Producer
Evyn Bruce
SOCIAL EDITORIAL & COLOR
Social Editor & Color
Stephen Mlinarcik
Social Mixing & Sound Design
Yessian / Vinyl Mix
SOCIAL & PR RETOUCH
DIPPIN' SAUCE
Dippin Sauce
Kenan Ali Atmaca
SOCIAL SOUND MIXING & DESIGN
VINYLMIX
VinylMix Senior Producer
Emily Smith
VinylMix Sound Engineer & Designer
Weston Fonger
