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Date: Aug 2017
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Adidas Originals has enlisted ‘a new cast of creative visionaries’ for the third ad of its Original Is Never Finished campaign, which colourfully riffs on the work of Botticelli and da Vinci to a haunting remix of Frank Sinatra’s My Way.

Kendall Jenner – debatable in her role as a ‘creative visionary’ but an Adidas ambassador nonetheless – is joined by Playboi Carti, 21 Savage, Young Thug and James Harden. The cast was selected as the new generation to promote the notion of originality, and appear in a range of mind-bending scenes.

Carti, for instance, sits on an Egyptian throne while basketball player Harden floats in a circular ice bath. These ‘cultural connectors’ represent modern reproductions the Old Masters’ artworks – particularly da Vinci’s Vitruvian Man – as the song reaches a chorus-sung climax.

Credits

CLIENT

ADIDAS ORIGINALS

General Manager

Arthur Hoeld

Global VP of Brand Communications

Alegra O'Hare

Global Director of Communications & Brand Marketing

Jenny Pham

Senior Manager Communications

Edi Borrelli

Senior Director, Global Brand Marketing Operations & Creative Shoot Production

John van Tuyll

Shoot and Production Manager

Justin Townsend

AGENCY

JOHANNES LEONARDO

Chief Creative Officer

Jan Jacobs

Chief Creative Officer

Leo Premutico

Creative Director, Partner

Ferdinando Verderi

Creative Director

Wesley Phelan

Creative Director

Matthew Edwards

Copywriter

Jeph Burton

Art Director

Hunter Hampton

Head of Integrated Production

Dana May

Executive Producer

Maria Perez

Senior Producer (Film)

Tina Diep

Producer (Print)

Adam Gong

Associate Producer (Film)

Alexandra Olivo

Group Account Director

Sam McCallum

Account Director

Dominique Dalton

Account Supervisor

Gulru Soylu

Account Supervisor

Kat Pryor

Account Executive

Adriana Mariella

Head of Strategy

Mark Aronson

Strategist

Miné Cakmak

Director of Business Affairs

Marta Stajek

Senior Business Affairs Manager

Ann Marie Turbitt

BRAND FILMS - PRODUCTION & POST PRODUCTION

FILM PRODUCTION COMPANY

RSA FILMS

Director

Terence Neale

Director of Photography

Alexis Zabe

Stylist

Richard De Jager

Stylist

Gabby De Gersigny

Executive Producer

Jules Daly

Executive Producer

Paul Kawasaki

Producer

Julie Sawyer

Producer

Rozanne Rocha-Gray

PRODUCTION COMPANY CAPE TOWN

EGG FILMS

Executive Producer

Colin Howard

Producer

Rozanne Rocha-Gray

EDITORIAL

EXILE

Editor

Robert Lopuski

Editor

Christopher Fetsch

Executive Producer

Sasha Hirschfeld

Senior Producer

Vietan Nguyen

Senior Producer

Evyn Bruce

VISUAL EFFECTS

BLACKSMITH

VFX Supervisor / 2D Lead Artist

Iwan Zwarts

VFX Supervisor

Adrian Hurley

2D Artist

Jacob Slutsky

2D Artist

Caio Sorrentino

2D Artist

Jay Lee

3D Lead Artist

Tom Bussell

3D Artist

Tuna Unalan

3D Artist

Michael Dunkley

Rotoscoping

Trace VFX

Tracking

QL Beans

Executive Producer

Charlotte Arnold

Producer

Megan Sweet

Producer

Alexa Mauro

COLOR

COMPANY 3

Colorist

Tom Poole

Producer

Alexandra Lubrano

ILLUSTRATIONS / ARTWORK

NOT TO SCALE

MUSIC - LICENSED TRACK

MY WAY

Writer

Claude Francois

Writer

Jacques Revaux

Writer

Gilles Thibaut

Writer

Paul Anka

Publisher

BMG

Publisher

Songs

Master

Frank Sinatra

Universal Music Enterprise

MUSIC SUPERVISION

adidas Global Music Manager

Daniel Cross

MUSIC - REMIX

HUMAN

Creative Lead / Music Director

Morgan Visconti

Creative Lead / Sound Design

Michael Jurasits

Executive Producer

James Dean Wells

Composer / Arranger

James Leibow

Composer / Arranger

Morgan Visconti

Composer / Arranger

Gareth Williams

SOUND DESIGN & SOUND MIX

SONIC UNION

Sound Engineer / Sound Design

Steve Rosen

Executive Producer

Justine Cortale

Producer

Patrick Sullivan

Assistant Sound Engineer

Ben Conlon

Assistant Sound Engineer

Erik Schmall

PHOTOGRAPHY CONTENT - PRODUCTION & POST PRODUCTION

PHOTOGRAPHY

Photgrapher

Oliver Hadlee Pearch

Photgrapher's Agent

Jackie Chachoua

Production

CLM

Production

RSA

Post-Production/Retouching

D-Factory

SOCIAL and PR Credits

D-Factory

SOCIAL AGENCY

THE 88

Chief Creative Officer

Harry Bee

Brand Director

Sean Benz

Head of Production

Adam Copeland

Senior Producer

TJ Docena

Senior Account Manager

Tyler Murphy

SOCIAL & PR - PRODUCTION & POST PRODUCTION

FILM PRODUCTION COMPANY

RSA FILMS

Director

Terence Neale

Executive Producer

Jules Daly

Executive Producer

Paul Kawasaki

Producer

Julie Sawyer

Producer

Rozanne Rocha-Gray

Director of Photography

Alexis Zabe

SOCIAL & PR PHOTOGRAPHY

Photographer

Atiba Jefferson

SOCIAL & PR VIDEOGRAPHY

DP

Eric Longden

3D SCANS

SCANABLE

EDITORIAL

EXILE

Editor

Christopher Fetsch

Executive Producer

Sasha Hirschfeld

Senior Producer

Vietan Nguyen

Senior Producer

Evyn Bruce

SOCIAL EDITORIAL & COLOR

Social Editor & Color

Stephen Mlinarcik

Social Mixing & Sound Design

Yessian / Vinyl Mix

SOCIAL & PR RETOUCH

DIPPIN' SAUCE

Dippin Sauce

Kenan Ali Atmaca

SOCIAL SOUND MIXING & DESIGN

VINYLMIX

VinylMix Senior Producer

Emily Smith

VinylMix Sound Engineer & Designer

Weston Fonger