Keds: Hand-book for Women by Joan Creative

Keds – the iconic women’s sneaker brand – and rebellious creative agency Joan, recently released the inaugural issue of “The Keds Hand-book for Women."

Timed around International Women’s Day, Joan and Keds took their cues from a historic aspect of Keds by re-imagining 'The Keds Hand-book for Girls,' originally printed in the 1920s, and relaunching it as the modern 'The Keds Hand-book for Women.'