Flamingo creative by Joan Creative
- Location:
Joan’s new work for women’s body care brand, Flamingo features the razor's design.
The brand was created by a team of women working with Harry’s who set out to create a better hair removal solution for women – one that would meet their needs, provide choice and wouldn’t compromise on price or quality. It was a natural fit to launch their campaign with the help of the female-led team at Joan.
Unlike traditional ads for women’s body care products, which tend to focus on a woman’s body and how it should look, this OOH and display campaign focuses on the quality of the razor itself. By highlighting the product first and foremost –something seen more traditionally in men’s ads – the work aims to reinforce the strength and design of a women’s razor and aims to change people’s perceptions about the category.
Credits
Agency: Joan Creative
CCO: Jaime Robinson
CEO: Lisa Clunie
Executive Creative Director: Dan Lucey
Creative Director: Lindsey Lanpher
Creative Director: Fernando Passos
Exec Producer: Laura Lepre
Print Producer: Amanda Weidman
Group Account Director: Luisa Bundy
Strategist: Dayna Uyeda
Project Director: Becca Patrick
Photographer: Robin Broadbent
Retoucher: Velem
Client: Flamingo
Head of Creative: Roxana Zegan
Design Director: Carla Poirier
Marketing Director: Biz Lindsay
Designer: Remy Zagorski
Copywriter: Camille Muson