Fiber One: advert-top-1 by Joan Creative
- Location:
With this new spot, complete with a bold narrator, Fiber One is embracing strong women who are taking a moment to put themselves first, all while featuring Fiber One products. Just as the leading lady is able to indulge in her 'She Shed' without apologies, she too is able to indulge in the delicious flavor of Fiber One.
In it, a woman ascends the staircase of her home carrying a basket of laundry. She looks into the camera and says: “For years, men have enjoyed their man caves without guilt. Now, it's mama's turn. Welcome to my She Shed.” She opens what appears to be a closet door to reveal her sacred space – her She Shed.
Natural light shines in on the space adorned with items like a cheetah print chaise lounge, flowing drapes, an abundance of throw pillows, magazines, a posh kitten and a clock that only tells “Me Time.” As she moves about the room, the woman curates the space filled with her favorite things, the most important being her treats.
Credits
Agency – Joan Creative
CCO – Jaime Robinson
CEO – Lisa Clunie
ECD – Dave Canning
ECD – Dan Treichel
Executive Producer - Joyce Lee
Sr Producer – Tina Lam
Art Director – Rose Sacktor
Copywriter – Michelle Lamont
Production Company – Tool of NA
Director – JJ Adler
DP – Barry Parrell
EP – Mary Church, Robert Helphand
Line Producer – Greg Jones
Production Deisgner – Jordan Worth
Service Company – Steam Films
Editorial – Mackcut
Editor – Dave Koza
EP – Gina Pagano
Post Producer / Assistant Editor – Zoe Newman
Finishing – Schmigital
Color Grade - Company 3
Colorist – Tim Masick
Audio Mix & Record - Mackcut
Mixer/Engineer: Sam Shaffer, Marc Healy
Music – Nylon Studios
EP – Christina Carlos
Sr Producer – Halle Petro