Fiber One: She Shed by Joan Creative

Client: Fiber One
Date: Jul 2017
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With this new spot, complete with a bold narrator, Fiber One is embracing strong women who are taking a moment to put themselves first, all while featuring Fiber One products. Just as the leading lady is able to indulge in her 'She Shed' without apologies, she too is able to indulge in the delicious flavor of Fiber One.

In it, a woman ascends the staircase of her home carrying a basket of laundry. She looks into the camera and says: “For years, men have enjoyed their man caves without guilt. Now, it's mama's turn. Welcome to my She Shed.” She opens what appears to be a closet door to reveal her sacred space – her She Shed.

Natural light shines in on the space adorned with items like a cheetah print chaise lounge, flowing drapes, an abundance of throw pillows, magazines, a posh kitten and a clock that only tells “Me Time.” As she moves about the room, the woman curates the space filled with her favorite things, the most important being her treats.


Agency – Joan Creative

CCO – Jaime Robinson

CEO – Lisa Clunie

ECD – Dave Canning

ECD – Dan Treichel

Executive Producer - Joyce Lee

Sr Producer – Tina Lam

Art Director – Rose Sacktor

Copywriter – Michelle Lamont

Production Company – Tool of NA

Director – JJ Adler

DP – Barry Parrell

EP – Mary Church, Robert Helphand

Line Producer – Greg Jones

Production Deisgner – Jordan Worth

Service Company – Steam Films

Editorial – Mackcut

Editor – Dave Koza

EP – Gina Pagano

Post Producer / Assistant Editor – Zoe Newman

Finishing – Schmigital

Color Grade - Company 3

Colorist – Tim Masick

Audio Mix & Record - Mackcut

Mixer/Engineer: Sam Shaffer, Marc Healy

Music – Nylon Studios

EP – Christina Carlos

Sr Producer – Halle Petro

Smartwater: Smartbeats

Added 13 September 2019
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