The Drum Awards Festival - Extended Deadline

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Agency: JKR Global
Date: Aug 2020
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Keys for Key Workers is a new initiative designed to say thank you to key workers by giving away free stays at homes across the UK.

Travel Chapter, a holiday letting company (best known for flagship brand, and Jones Knowles Ritchie (JKR), a global design-led creative company, developed the initiative to acknowledge the sacrifices so many have made during the Covid-19 pandemic.

A social media campaign, also launching today, is aimed to inspire individuals to nominate deserving key workers in their life. The campaign focuses on the first 50 key workers, but as an ongoing initiative, Keys for Key Workers has the potential to give away hundreds of free stays.

To nominate a key worker or donate to the cause, visit ​​ today.


Jones Knowles Ritchie