JDO Brand & Design has continued its partnership with Unilever Personal Care to re-launch the Dove Style+Care range for the US and Canada. The agency redesigned the range in 2012. Post launch the range saw an uplift of 46 per cent in average year growth.
The resulting design features a new Dove Style+Care brand lock-up that creates greater visibility and reflects the care aspect of the range. The + marque confidently brings the unique proposition of styling plus care to the fore and a new colour coded ‘wave’ icon represents the movement of hair and imbues the design with a dynamic flow. The addition of gold elements and the considered placement of simple, clean typography increase overall premium cues and support range navigation for consumers.
Creative Director: Ray Smith