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elit: elit USHUAIA limited edition bottle by JDO Brand Design & Innovation

Client: elit
Date: Jun 2016
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JDO Brand & Design has continued its partnership with SPI Group and the elit Vodka brand to create a limited edition bottle celebrating the unique collaboration for the second year with Palladium Hotel Group’s USHUAÏA Ibiza Beach Hotel. The elit USHUAÏA 2016 limited edition bottle comes in time for the party season in Ibiza, the unofficial party capital of the world.

JDO was briefed to cement elit Vodka’s position as the original benchmark for ultra-luxury vodka and to increase awareness and encourage trial and repeat purchase through stand out on shelf. The creative teams were asked to target 30-45 year olds who purchase elit Vodka as a gift either for others or themselves.

The new design features Ushuaïa’s humming bird identity reversed out of frosted glass. The frosting acts as a beautiful white canvas while the humming bird is instantly recognizable covered in the floral textures and patterns associated with the world-renowned club. The hummingbird is produced in matt black to sit comfortably with the elit Vodka brand and the floral patterns are created using a tactile black gloss, delivering premium cues.

Credits

Creative Director: Paul Drake