Diageo: advert-body-1 by Jaunt

Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking.

'Decisions: Party’s Over' takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 million people in the UK who admit to having ‘binged’ on alcohol.

During the course of the presentation viewers can switch the narrative between each of four different perspectives, bringing each character’s experiences to life using synchronous storylines.