Diageo: Decisions: Party's Over by Jaunt

Agency: Jaunt
Client: Diageo
Date: Apr 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
3 votes

Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking.

'Decisions: Party’s Over' takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 million people in the UK who admit to having ‘binged’ on alcohol.

During the course of the presentation viewers can switch the narrative between each of four different perspectives, bringing each character’s experiences to life using synchronous storylines.

Paddy Power: The Irish Are Coming

Added 21 February 2020
Overall Rating
5/5Vote

Tecate: Mexico is in Us by Nomades

Added 21 February 2020
Agency: Nomades
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.