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Janssen: Breaking Depression

Client: Janssen
Date: Oct 2020
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To mark World Mental Health Day, the pharma company Janssen has refreshed its 'Breaking Depression' campaign for a second year.

Supported by the Global Alliance of Mental Illness Advocacy Networks-Europe (GAMIAN), and the European Federation of Associations of Families of People with Mental Illness, 'Breaking Depression' aims to raise awareness of the challenges of living with different types of depression.

'Breaking Depression' uses kintsugi, the Japanese art of repairing broken objects with lacquer dusted or mixed with powdered gold, as a metaphor for mental health. As part of the campaign, eight works of kintsugi art have been created, each inspired by stories from people living with MDD.

The mending of the broken ceramics celebrates each object’s cracks and imperfections while also reflecting the complex and lengthy repair process. Not only is this the very thing that makes each piece unique but it also shows that the object has had a life of its own and a story to tell.