Jameson Irish Whiskey: Join In, Wherever You Are
Jameson is inviting everyone to ‘Join In, Wherever You Are’ this St. Patrick’s Day as part of a month-long integrated campaign.
The campaign aims to capture the essence of modern sociability, reflecting the three things needed to come together – the right people, a moment to share, and a glass to raise – and culminates with the end line ‘Join In, Wherever You Are’
The campaign will also be supported by PR and influencer activity which will see Jameson drive share of conversation online. Uniting for this year's St. Patrick’s Day celebrations are a host of famous ‘Pats’, including Paddy McGuinness and Tinie Tempah (real name: Patrick Okogwu), as well as non-Pats such as TV presenter AJ Odudu. Together, they will be encouraging consumers to ‘join in’ on social media and raise a glass of Jameson to prove that it #AintJustPatricksDay, it’s everyone’s.