Global brand experience agency Jack Morton Worldwide has been appointed by Lions Festivals, organisers of the Cannes Lions International Festival of Creativity, to create three films, which form part of Lions Festivals’ ‘Thank You Creativity’ campaign, launched this week. The first of the three-part film series has been released, and will be followed by two more in the lead up to the festival, which takes place on 18th-25th June this year.
The ‘Thank You Creativity’ campaign is intended as a love letter to imagination and craft, and a reminder of their purpose and power. The integrated campaign also features multiple print executions, podcasts and a dedicated microsite.
The first film within the campaign explores the creative journey, tracing the influences and sources of inspiration that put people on a creative path, and reminding us to keep following it.
Creative Director: Adam Norris
Additional Credits: Producer: Simon Constantine
Editor: Tom Starr
Post Production: Jack Morton Worldwide
Sound Design: Fitzrovia Post