The Drum Awards for Marketing - Extended Deadline

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Date: Mar 2017
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J. Walter Thompson Toronto has created a campaign for Toronto's tourism arm called "The Views Are Different Here" to promote the city's landmarks, entertainment, sports, nightlife and culture. The US-focused effort comes as many Americans contemplate moving to Canada in light of Donald Trump's presidency. The spot includes statements like "in this city, beauty has many faces" and "all flavours are welcome" to plug Canada's diversity and progressiveness.