Vodafone: DreamJob by J Walter Thompson Sydney
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Vodafone Australia has launched DreamLab, an app which uses a smartphone’s processing power to work on cancer research problems while the handset is idle.
Vodafone aims to encourage one million people to use the app and has launched an integrated campaign incorporating TV, online video, digital, press and PR.
The campaign also includes a LinkedIn element which will see people’s job titles on LinkedIn changed to ‘Cancer Researcher at DreamLab App’.
Credits
J. Walter Thompson
Simon Langley, Executive Creative Director & Cancer Researcher at the DreamLab App
Will Edwards, Creative Director & Cancer Researcher at the DreamLab App
Chris Badger, Creative Director & Cancer Researcher at the DreamLab App
Simon Hayes, Art Director & Cancer Researcher at the DreamLab App
Giles Clayton, Copywriter & Cancer Researcher at the DreamLab App
Ana Lynch, Group Account Director & Cancer Researcher at the DreamLab App
James Ansell, Senior Account Director & Cancer Researcher at the DreamLab App
Rebekah O’Grady, Account Manager & Cancer Researcher at the DreamLab App
Carly Yanco, Planning Director & Cancer Researcher at the DreamLab App
Brona Kilkelly, Strategic Planner & Cancer Researcher at the DreamLab App
Amanda Slatyer, Producer & Cancer Researcher at the DreamLab App
MEC
Matt Benning, Group Business Director & Cancer Researcher at the DreamLab App
Mat Linnett, Investment and Activations Director & Cancer Researcher at the DreamLab App
Alisha Imam, C&C Manager & Cancer Researcher at the DreamLab App
Tanya Douglas, Senior Digital Manager & Cancer Researcher at the DreamLab App
Justine Cowie, Digital Analyst & Cancer Researcher at the DreamLab App
The Pool Collective
Simon Harsent, Director & Cancer Researcher at the DreamLab App
Cameron Gray, Executive Producer & Cancer Researcher at the DreamLab App
Penny O’Brien, Producer & Cancer Researcher at the DreamLab App
Webling
Carlos Guedes – Digital Creative Director & Cancer Researcher at the DreamLab App
Hill+Knowlton Strategies
Penelope Holloway, Managing Director & Cancer Researcher at the DreamLab App
Helen Reiher, Director & Cancer Researcher at the DreamLab App
Emma Miller, Account Manager & Cancer Researcher at the DreamLab App
Watercolour Artist
Sarah Hankinson & Cancer Researcher at the DreamLab App
