Vodafone: DreamJob by J Walter Thompson Sydney

Client: Vodafone
Date: Oct 2017
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Vodafone Australia has launched DreamLab, an app which uses a smartphone’s processing power to work on cancer research problems while the handset is idle.

Vodafone aims to encourage one million people to use the app and has launched an integrated campaign incorporating TV, online video, digital, press and PR.

The campaign also includes a LinkedIn element which will see people’s job titles on LinkedIn changed to ‘Cancer Researcher at DreamLab App’.

Credits

J. Walter Thompson

Simon Langley, Executive Creative Director & Cancer Researcher at the DreamLab App

Will Edwards, Creative Director & Cancer Researcher at the DreamLab App

Chris Badger, Creative Director & Cancer Researcher at the DreamLab App

Simon Hayes, Art Director & Cancer Researcher at the DreamLab App

Giles Clayton, Copywriter & Cancer Researcher at the DreamLab App

Ana Lynch, Group Account Director & Cancer Researcher at the DreamLab App

James Ansell, Senior Account Director & Cancer Researcher at the DreamLab App

Rebekah O’Grady, Account Manager & Cancer Researcher at the DreamLab App

Carly Yanco, Planning Director & Cancer Researcher at the DreamLab App

Brona Kilkelly, Strategic Planner & Cancer Researcher at the DreamLab App

Amanda Slatyer, Producer & Cancer Researcher at the DreamLab App

MEC

Matt Benning, Group Business Director & Cancer Researcher at the DreamLab App

Mat Linnett, Investment and Activations Director & Cancer Researcher at the DreamLab App

Alisha Imam, C&C Manager & Cancer Researcher at the DreamLab App

Tanya Douglas, Senior Digital Manager & Cancer Researcher at the DreamLab App

Justine Cowie, Digital Analyst & Cancer Researcher at the DreamLab App

The Pool Collective

Simon Harsent, Director & Cancer Researcher at the DreamLab App

Cameron Gray, Executive Producer & Cancer Researcher at the DreamLab App

Penny O’Brien, Producer & Cancer Researcher at the DreamLab App

Webling

Carlos Guedes – Digital Creative Director & Cancer Researcher at the DreamLab App

Hill+Knowlton Strategies

Penelope Holloway, Managing Director & Cancer Researcher at the DreamLab App

Helen Reiher, Director & Cancer Researcher at the DreamLab App

Emma Miller, Account Manager & Cancer Researcher at the DreamLab App

Watercolour Artist

Sarah Hankinson & Cancer Researcher at the DreamLab App

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