Parkinson's NSW: advert-body-2 by J. Walter Thompson Sydney
- Location:
Central to the campaign, which aims to raise awareness of Parkinson's disease and raise donations in the lead up to World Parkinson’s Day, is an emotionally confronting film, entitled The Lucky Ones. It showcases one of the current ‘best’ treatments Parkinson’s sufferers can go through, Deep Brain Stimulation, where the patient is awake throughout the entire surgery. The film was directed by content and advertising director David Jagoda, himself a Parkinson’s sufferer, who underwent the exact operation 6 years ago.
Credits
Client: Parkinson’s NSW
Marketing Director-Clare Audet
Events & Fundraising Manager-Claire Tester
Agency: J. Walter Thompson Sydney
Simon Langley - Executive Creative Director
Laurie Geddes, John Lam & Matt Thorne – Creative Team
Kel Gronow - Editor
Angela Morris – Executive Planning Director
Carly Yanco – Senior Planner
Milly Hall – Group Account Director
Isabelle Udall – Senior Account Manager
Production Company: We Are Content:
Director: David Jagoda
Producer: Rob Schrieber
Post Production (grade and online): Method Studios
Sound Studio: Smith & Western.
PR agency: Hill & Knowlton
