OMO - Unilever: advert-body-1 by J. Walter Thompson Sydney
- Location:
OMO, Australia’s leading laundry detergent brand, with its Dirt is Good mission, has ignited the “real play” social debate via The Real Play Experiment; an online video created by J. Walter Thompson which highlights the benefits of letting kids play freely and experience life to better prepare them for the future.
The online marketing campaign, launched with a four-minute YouTube video, is supported by partnerships with women’s lifestyle website Mamamia, and Dr Suzy Green from the Positivity Institute and a PR campaign
Credits
Client: Unilever
Creative Agency: J. Walter Thompson Sydney
Production Company: Syndicate Films
Post Production (grade and online): White Chocolate
Sound Studio: Smith and Western
PR Agency: Zing
Media Agency: PHD
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