Client: KITKAT
Date: May 2017
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KITKAT is bringing a fresh take on the enduring ‘Have a break, have a KITKAT’ campaign by taking on modern life’s frustrations with a new brand platform; Snap out of it.

Created by J. Walter Thompson Sydney, the new work looks at how the little things in life, such as flat pack nightmares can often drive us slightly crazy.

The first film focuses on two characters, Harold and Allen, building a flat-pack catapult in medieval times. As with all flat-pack furniture, the less-than-detailed instructions provide no shortage of challenges.

Credits

Simon Langley – Executive Creative Director

Jay Morgan – Group Digital Creative Director

Steven Hey – Copywriter

Dylan Soopramania – Art Director