The Drum Awards for Marketing - Extended Deadline

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J Walter Thompson Sydney, H+K Strategies and Banana Boat have teamed up to create an innovative and informative new campaign aimed at educating families on how to protect themselves in the sun.

It launches with a children’s book as its centrepiece but with a unique twist. Printed using UV activated ink, elements of the story and lead character ‘The Sizzledodge’ only appear when exposed to the sun, delivering key parts of the message. The character also stars in a supporting digital advertising campaign created by Webling.

Credits

Creative agency – J Walter Thompson Sydney

Executive Creative Director – Simon Langley

Group Digital Creative Director – Jay Morgan

Senior Art Director – Dylan Soopramania

Senior Writer – Steven Hey

Print Producer –Lil Davidson / Anastasia Nielsen /

Illustrator – David Follett

Strategic Planner – Carly Yanco

Group Account Director – Bruce Pywell

Account Manager – Alexandra Taurian

Social Media Manager – Michaela Upton

PR – H+K - Laura Barette

Digital – Webling