Banana Boat: advert-body-2 by J. Walter Thompson Sydney & H+K Strategies
- Location:
J Walter Thompson Sydney, H+K Strategies and Banana Boat have teamed up to create an innovative and informative new campaign aimed at educating families on how to protect themselves in the sun.
It launches with a children’s book as its centrepiece but with a unique twist. Printed using UV activated ink, elements of the story and lead character ‘The Sizzledodge’ only appear when exposed to the sun, delivering key parts of the message. The character also stars in a supporting digital advertising campaign created by Webling.
Credits
Creative agency – J Walter Thompson Sydney
Executive Creative Director – Simon Langley
Group Digital Creative Director – Jay Morgan
Senior Art Director – Dylan Soopramania
Senior Writer – Steven Hey
Print Producer –Lil Davidson / Anastasia Nielsen /
Illustrator – David Follett
Strategic Planner – Carly Yanco
Group Account Director – Bruce Pywell
Account Manager – Alexandra Taurian
Social Media Manager – Michaela Upton
PR – H+K - Laura Barette
Digital – Webling