The Drum Awards for Marketing - Extended Deadline

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Client: Dove
Date: Aug 2016
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Dove has launched a powerful campaign highlighting the issue of low self-esteem among girls, via J Walter Thompson Sydney. The campaign, called Searching, highlights what girls are searching for online from how to kiss a boy to can teens can get cosmetic surgery. It then asks parents a simple but significant question, ‘what is your daughter searching for?’

Credits

Executive Creative Director: Simon Langley

Art Director: Simon Hayes

Copywriter: Giles Clayton

Additional Credits: Executive Planning Director: Angela Morris

GAD: Milly Hall, Ana Lynch

Director: Cybele Malinowski

Production Company: Network

Director – Online Film: Jack Naylor

Production Company: Collider

Producer: Amanda Slatyer for JWT Aineslee Littlemore for Collider

Editor: Alex Feegans

Post Production: Resolution Design

Audio Post Production: Sound Reservoir

Media Agency: PHD