Dove: Searching by J. Walter Thompson Sydney
- Location:
Dove has launched a powerful campaign highlighting the issue of low self-esteem among girls, via J Walter Thompson Sydney. The campaign, called Searching, highlights what girls are searching for online from how to kiss a boy to can teens can get cosmetic surgery. It then asks parents a simple but significant question, ‘what is your daughter searching for?’
Credits
Executive Creative Director: Simon Langley
Art Director: Simon Hayes
Copywriter: Giles Clayton
Additional Credits: Executive Planning Director: Angela Morris
GAD: Milly Hall, Ana Lynch
Director: Cybele Malinowski
Production Company: Network
Director – Online Film: Jack Naylor
Production Company: Collider
Producer: Amanda Slatyer for JWT Aineslee Littlemore for Collider
Editor: Alex Feegans
Post Production: Resolution Design
Audio Post Production: Sound Reservoir
Media Agency: PHD