Wild Turkey - Gruppo Campari: Sang Our Song by J. Walter Thompson New York

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Matthew McConaughey is back at the helm of Wild Turkey Bourbon’s advertising, ready to testify in his newest creative effort for the iconic bourbon. The commercial, directed by and starring the Academy Award-winning actor was created in partnership with J. Walter Thompson New York, and is a continuation of the legendary bourbon brand’s global marketing campaign titled 'It’ll Find You.'

As reported in Gruppo Campari’s 2017 first half results, the Wild Turkey portfolio has grown globally by 14.6%, driven in part by the success of this well-received campaign.


Agency: J. Walter Thompson New York

Project Name: Sang Our Song

Client Team: Melanie Batchelor, Jason Daniel, Thomas Simart, Dave Karraker, Jared Ricardo

Creative Director/Director: Matthew McConaughey

Chief Creative Officer, New York: Brent Choi

Creative Director: Christopher Franzese

Senior Art Director: Jessica Stewart

Senior Copywriter: Erin Copithorne

Group Planning Director: Gual Barwell

Head of Content Production: Anthony Nelson

Director of Brand Production: Caroline Coleman

Director of Broadcast Talent: Jamie Whitfield

Director of Music: Paul Greco

Senior Business Manager: Emily Nargi

Project Manager: Elizabeth Malleus

Senior Art Buyer: Suzanna Shields

Business Director: Meredith Steinman

Account Supervisor: Katie Gallagher

Account Associate: Charlotte Deavers

Music Artist: Davie

Track: “Testify”

Production Company: RSA Films

Post-Production: White House Post

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