US Marine Corps: advert-body-3 by J. Walter Thompson New York
- Location:
The United States Marine Corps is returning the Super Bowl for the first time in more than 30 years with a new brand campaign that brings out all the big guns in an effort to promote the military division.
The spot, ‘A Nation’s Call,’ will air during NBC’s Super Bowl livestream. It was produced with the help of long-time agency, J. Walter Thompson. The full-length spot is live on Marines.com – and a 30-second version will air twice online during the livestream.
The campaign features the all the arsenal and might of the Navy and Marine Corps team – ships, amphibious vehicles, aviation and ground assets – disappearing to reveal the Corps’ greatest weapon: the fighting spirit of every Marine. With tanks rumbling, hovercraft speeding towards the battlefield, planes blazing overhead and Marines shooting towards enemy targets, the action unfolds like a video game, which may be the point in trying to land new members brought up on such technology.
Credits
Agency of Record: J. Walter Thompson Atlanta
Chief Creative Officer: Vann Graves
Executive Creative Director: Doug Darrigo
Creative Director: Tom Wilson
Associate Creative Director: Brian Steele
Associate Creative Director: Daniel Prado
Producer: Jane Jacobsen
Executive Director, Account Management: Sean McNeeley
Business Director: Andrea Villa
Director of Strategy: Randy Shepard
Senior Planner: Liliana Vazquez
Account Supervisor: Reese Glisson
Senior Account Executive: Darcy Hannon
Production Company: Smuggler
Director: Henry-Alex Rubin
Producer: Leah Allina
Executive Producer: Drew Santarsiero
DP: Dion Beebe
Framestore
Executive Creative Director: Murray Butler
Executive Producer, Head of Production: Sarah Hiddlestone
Senior Producer: Nick Fraser
VFX Supervisor: Steve Drew
CG Supervisors: Greg White, Gabriel Portnof
