The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Sofy
Date: Jun 2016
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Sofy has created an innovation in its sanitary pads but, knowing that people aren't very interested in this, they decided to take a humorous approach to the demonstration.

Alongside J. Walter Thompson Melbourne, the brand created TV spots that helped to show what the technology does in a different manor - via a padded cell.

Credits

Client: Unicharm

Senior Brand Manager: Debra Smith

Agency: J Walter Thompson Melbourne

Executive Creative Director: Kieran Antill

Creative Director: Tim Holmes

Associate Creative Director: Jess Lilley

Art Director: Lucy Logan

Copywriter: Holly Burgess

Senior Producer: Christina Dess

Group Account Director: Sue Collier

Account Manager: Georgia Pascoe

Strategic Planner: Celeste Whitelaw

Production: Exit FIlms

Director: Christopher Hill

DOP: Edward Goldner

Art Director: Jackson Dickie

Producer: Renae Begent

Editor: J Walter Thompson – Dave Wade

Sound: Production Alley - Nic Buchanan