Sofy: advert-body-1 by J. Walter Thompson Melbourne
- Location:
Sofy has created an innovation in its sanitary pads but, knowing that people aren't very interested in this, they decided to take a humorous approach to the demonstration.
Alongside J. Walter Thompson Melbourne, the brand created TV spots that helped to show what the technology does in a different manor - via a padded cell.
Credits
Client: Unicharm
Senior Brand Manager: Debra Smith
Agency: J Walter Thompson Melbourne
Executive Creative Director: Kieran Antill
Creative Director: Tim Holmes
Associate Creative Director: Jess Lilley
Art Director: Lucy Logan
Copywriter: Holly Burgess
Senior Producer: Christina Dess
Group Account Director: Sue Collier
Account Manager: Georgia Pascoe
Strategic Planner: Celeste Whitelaw
Production: Exit FIlms
Director: Christopher Hill
DOP: Edward Goldner
Art Director: Jackson Dickie
Producer: Renae Begent
Editor: J Walter Thompson – Dave Wade
Sound: Production Alley - Nic Buchanan