Debenhams: You Shall by J. Walter Thompson London

Client: Debenhams
Date: Nov 2017
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Debenhams has become the latest retailer to reveal its festive hand as the department store chain channels Cinderella for its own fairytale campaign.

‘You Shall’, launched today, offers a modern twist on the 1697 tale by depicting a young woman lose her shoe in front of a handsome admirer while rushing off her train.

Both parties duly launch their own social media searches; #FindMyShoe and #FindThatGirl as the pair struggle to reunite shoe and foot across a snowbound city at night. Fortunately a surprise appearance from Ewan McGregor helps save the day and guarantee a proper fairytale ending.

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