Tata Steel: A journey by PRAVESH #DOORSOFINDIA by J Walter Thompson Group Ltd

Client: Tata Steel
Date: Aug 2017
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Tata Steel re-affirms its entry into the home solutions market by launching the new product line, Pravesh - steel doors with wooden finish, as a part of its growth strategy in the B2C segment. To help it create a formidable presence in consumers’ minds, J. Walter Thompson Kolkata has come up with a unique digital-first campaign called #DoorsOfIndia. Coming from a strong insight ‘Every Door Has A Story’, this campaign is a real-time discovery of stories and untold facts of some of the most prominent doors around India.

Credits

Concept & Project Head: Surojit Sen (AVP & CSD – Digital, JWT)

Campaign Head: Carlton D’silva (CEO & CCO – Hungama Digital Services)

On-ground Lead: Deven Sagar (Hungama Digital Services)

Account Management (JWT): Tania Sinha (AVP & CSD)

Account Management (HDS): Surya Narayanan, Charu Sharma, Ebrahim Mandviwala

Creative Team (JWT): Partha Choudhary, Tandra Chakraborty, Suvrajit Kundu, Shubhrakanti Mandal, Sayasi Ghosh

Creative Team (HDS): Manesh Swamy, Paresh Jodhawat, Suraj Talulikar, Ninad Shelar

Digital Team (JWT): Soham Sengupta, Sulakshana Goswami

Social Media (HDS): Dipshika Ravi, Shreyas Deshmukh

Technology Team (HDS): Mandar Kamat, Tejashree Lad, Nitin Kalel, Tarun Sisodia, Nikhil Khandelwal

Analytics (HDS): Meghana Kelkar, Naman Ahluwalia, Rudolph Pereira

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