NourishCo: Himalayan - The Sound of Water by J Walter Thompson Group Ltd

Indian mineral water brand Himalayan Sparkling has introduced a limited-edition ‘sound cap’ bottles which are designed to play the sound of wind from the upper reaches of the Himalayas when you twist open the cap of the bottle.

Designed and developed by J. Walter Thompson (JWT) India, the sound cap has a built-in chip that is triggered when the bottle is opened and silenced when the bottle is closed. The cap features live sounds of whistling winds, melting mists, drop by drop percolation and rare rock surface liquid percussions, that were captured over 20 years using high altitude radio transmitters and underwater stream synthesizers, installed in the Himalayan mountains.