Client: Listerine
Date: Apr 2017
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Rodeo Show directing duo Mccoy | Meyer humorously prove that mouthwash is more than a hygienic practice, but rather a catalyst for a bold lifestyle in the new Listerine UK 'Bring Out The Bold' campaign out of The MRY Agency, J. Walter Thompson Worldwide and Tongal.

With a tongue-in-cheek approach, the campaign includes two spots that explore the less-than-ordinary daily routines of a professional breakdancer Dan Dewhirst and professional stuntwoman Christie Aaria Emby to unveil the rituals of a truly “bold” individual.

Credits

Directed by: Mccoy | Meyer

Agencies: MRY, J. Walter Thompson Worldwide, Tongal

Executive Producer: Scott Killinger

Produced by: Joseph Ryan Martinez, Courtney Harmstone

Cinematography by: Ryan Wood

Edited by: David Andreini, Cutters LA

VFX Supervisor: Patrick Kujawski

Original Score: Adrian Walther