Instituto Socioambiental: Prejudice by J Walter Thompson Group Ltd

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In the northwestern most part of the Brazilian Amazon region, known as the "head of the dog", live the Baniwa people, who star in the new campaign for the Social and Environmental Institute (ISA). Created by J. Walter Thompson and produced by Prodigo Films, the institutional campaign is the largest in the history of the ISA, and the first in partnership with the agency.


Title: Prejudice

Agency: J. Walter Thompson Brazil

Advertiser: Instituto Socioambiental

CCOs: Ricardo John and Rodrigo Grau

ECD: Humberto Fernandez

Head of Art: Humberto Fernandez

Creative Director: Mariana Borga

Art Director: Caio Gandolfi

Copywriter: Diego Ferrite, Mariana Borga

Account Management: Renata Buess, Henrique Sarcinella, Caio Sabag

Media: João Dabbur, Camila Bertoli, Pedro Graça

Planning: Fernand Alphen, Bertrand Coca e Marcus Pesavento

RTV Director: Marcia Lacaze

RTV Producer: Marcia Lacaze

Producer: Prodigo Films

Director: Andre Godoi and Daniel Klajmic

Executive Director: Francesco Civita

Executive Producers: Gregory Bontá and Nathalie Gautier

Executive Producers ISA: Beto Ricardo, André Villas-Bôas, Bruno Weis, Jurandir Craveiro

Executive Producer Oibi: André Baniwa

Director of Cinematography: Daniel Klajmic

Cast: residents of the Tucumã Rupitá Community and teachers and students of the Indígena Baniwa Coripaco Pamáali School, Rio Içana, Amazonas

POS Coordinator: Tutu Mesquita

Editor: Kauê Kabrera

Finishing: Dot

Post-production: Tutu Mesquita

Account Management – Production Company: Tatiana Cinelli, Chico Pedreira, Claudia Rocha

Sound Production: Satelite Audio

Maestro: Equipe Satelite

Account Management - Sound Production: Fernanda Costa and Tiago Armani

Approval/client: André Villas-Bôas/Instituto Socioambiental

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