The Drum Awards for Marketing - Extended Deadline

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Client: Berocca
Date: Mar 2017
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J. Walter Thompson London and Berocca introduce ‘Roccy’, a chameleon who body pops to Panjabi MC, in brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is spending £3m to communicate how Berocca can help energise your day to help combat tiredness and fatigue.

Credits

Creative Agency: J. Walter Thompson

Executive Creative Director: Lucas Peon

Creative Director: Paul Rizzello

Creative: Naz Nazli

TV Producer: Sonny Botero

Planner (creative agency): Courtney Sikes

Global Director in Charge: Phil Lancaster

Account Team (UK):

Cris Butler: (Business Director)

Phil Ridsdale (Board Account Director)

Alyona Yasnogorodsky (Account Director)

Felicity Davies (Account Manager)

Account Team (Global):

Claire Chislett (Business Director)

Sarah Cummins (Senior Account Director)

Project Manager: Steve Hedge

Production Company: MPC CREATIVE

Director: Diarmid Harrison-Murray

MPC Creative Head of Production: James Niklasson

MPC Creative Producer: Johnny Blick

VFX Producer: Thomas Cole

Line Producer: Deepanjali Singh

CG Supervisor: Ben Thomas

VFX Supervisor: Iain Murray

VFX Supervisor: Rod Norman

Colourist: George K

Lead animator: David Bryan

Grade: George K @ MPC

CG Team:

Hanna Binswanger

Mattias Lullini

Michael Diprose

Pedrom Dadgostar

Jessie Amadio

Tushar Kewlani

Inigo Vimal Roy

Gi Ae Choi

Rimelle Kayat

Martin Lanzinger

Ankan Sanyal

Hemanth Anusuri

Sreenivasa Aditya Yanamalachintala

Comp Team

Andrew Roberts

Rajesh Kaushik

Mithun Alex

Editor: Brendan Jenkins at Tenthree

Sound: Munzie Thind @ Grand Central Recording Studios

Media agency: MediaCom

Paul Kershaw (Business Director)

Huong Nguyen (Associate Director)

Cat Dye (Senior Planner)

Harriet Bick (Comms Planning Manager)

Mike Gibbons ( Art Director and Head of Original Content)

Lydia Shaw (Production Executive, MBA)

Peter Anthony (Content Manager)