Client: Fudena
Date: Jul 2017
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

The waste we produce has increased in recent years, reducing the places where animals can live and in some cases, killing them and leading them to extinction. This high pollution can be seen mainly in tourist areas.

Fudena, with J. Walter Thompson Caracas, has created a campaign consisting of three graphic pieces and relying on the premise: that their last breath is not drown by waste, seeks to create an impact on the people who see them and above all, to raise awareness that environmental pollution is a everyone's problem.

Credits

Roberto Pol - CEO - J. Walter Thompson Caracas

Javier De Bourg - Creative Director - J. Walter Thompson Caracas

Javier De Bourg - Art Director - J. Walter Thompson Caracas

Agustin Gonzalez - Art Director - J. Walter Thompson Caracas

Luis Rojas - Art Director - J. Walter Thompson Caracas

Jesús Franco - Copywriter - J. Walter Thompson Caracas

Verónika Reyes - Copywriter - J. Walter Thompson Caracas

Alí Armas - Illustrator

Jhonny Molina - Photographer

Tomas Añez - Sculptor

Tatiana Ferro - General Account Director - J. Walter Thompson Caracas

Andrea Minguez - Account Director - J. Walter Thompson Caracas

Stephanie Molina - Account Supervisor - J. Walter Thompson Caracas