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J. Walter Thompson Bangkok, in collaboration with Samsung and the Department of Chemistry, Faculty of Science and Technology, Thammasat University in Thailand, has created a tactile ink that it hopes will improve the ability of visually impaired people to read printed items.

The invention is now being test-printed for the Thailand Association for the Blind and, if successful, could be used by printers to make products and packaging more accessible for the blind.

Credits

J. Walter Thompson Bangkok

Dr. Nopparat Plucktaveesak, Head of Department of Chemistry, Faculty of Science and Technology, Thammasat University

Samsung Electronics