Date: Nov 2017
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Thailand’s Men and Women Progressive Movement Foundation and X Siam Boxing Stadium teamed up with J. Walter Thompson Bangkok to raise awareness abut domestic violence in the country to mark the International Day for Elimination of Violence Against Women (November 25th) in its latest ad.

The spot begins features clips of some old matches and then shifts to portray clips of men beating women highlighting how Thailand is ranked number two globally with regards to domestic violence against women.
The spot continues showing a match of Muay Thai where the glamorous ring girl is replaced with a real victim who was heavily bruised all over and displayed the sign which read ‘Home is not a Boxing Ring’ #PickYourFight. The audience appears shocked and then bursts into applause to appreciate her bravery.
The victim is then interviewed by the media and it is portrayed that her stunt went viral encouraging and inspiring people to post the same message across social media to appeal against domestic violence.


J. Walter Thompson Bangkok

Chief Creative Officer João Braga

Creative Director Thasorn Boonyanate

Associate Creative Director Arayanan Markchoo

Art director Wachira Kanjanawadeekul

Copywriter Pimchanok Chuenkamolpun

Brand Team Leader Supannapa traitonwon

Client services Director Nutthapong Wannakovit

Group Account Director Nuttawut Boonpan

Account Manager Manita Kaewsomnuk

Production Director Jiroj Mechoojit

Producer Jiraporn Channawach

Verve Bangkok (PR)

Managing Director Chanapatt Chindasanguan

Business Group Director Saruttaya Mahanavarani

PR Supervisor Lersant Wisedsinthop

Business Director Pornchanan Yamarat

Media Relations Director Wongchan Tangsongsak

Media Relations Manager Arunrat Permwanichakul

Influencer Relations Pattira Uttaranakorn

Still Photo by BOB EYE VIEW

Photographer Navaratana Donkort

Klack Films (Production House)

Director Kittanai Tang

Director of photography Kittipat Tachatararak

Editor Ittiwat poobandit

Art director Supparerk chattanachotikul

Makeup artist Naruedom Putipan

Assistant director Peerapat kumsarirak

Production manager Soraya Chiewchanchai

​Producer Satapath rongkapun

Camera man Chat dulyarat

Camera man Sagun tongnim

Casting team Waranyaa punamsap

Costume stylist Piyamon Khasom