WE Fashion: Better Together Sweater by J. Walter Thompson Amsterdam

Client: WE Fashion
Date: Nov 2017
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Alongside J. Walter Thompson Amsterdam, Dutch retailer WE Fashion has taken its own motto of ‘Better Together’ and twisted it for the festive season. The result is a strangely haunting film that documents a range of unexpected seasonal pairings.

The spot advertises the seriously intimate ‘double jumper’, which is available to purchase and designed to be worn by two people at the same time. Couples featured in the ad include an old man and his beautiful, lifelike doll and a pair of young twin brothers completing a Rubik’s Cube together.

The camera takes a languid zoom into the differing scenario as Vivaldi’s ‘Winter’ from The Four Seasons plays.

The ad, which is now live on TV and online, is supported on social. The film was directed by Nina Aaldering of Holy Fools and shot by cinematographer Thomas Buelens.

Credits

AGENCY CREDITS

CONCEPT SWEATER: Mark Peeters, Robert Nelk

CONCEPT FILM: Bas Korsten

BUSINESS DIRECTOR: Erik-Jan Koense

SCREEN DIRECTOR: Marloes van den Berg

PR DIRECTOR: Jessica Hartley

CLIENT CREDITS

CEO: Joris Aperghis

MARKETING DIRECTOR: Chantall Olthoff

PRODUCTION

PRODUCTION COMPANY: Holy Fools

DIRECTOR: Nina Aaldering

POST/VFX: The Ambassadors

EDITOR: Govert Janse

MUSIC: Vivaldi’s Four Seasons Winter

SOUND: The Ambassadors

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