Alongside J. Walter Thompson Amsterdam, Dutch retailer WE Fashion has taken its own motto of ‘Better Together’ and twisted it for the festive season. The result is a strangely haunting film that documents a range of unexpected seasonal pairings.
The spot advertises the seriously intimate ‘double jumper’, which is available to purchase and designed to be worn by two people at the same time. Couples featured in the ad include an old man and his beautiful, lifelike doll and a pair of young twin brothers completing a Rubik’s Cube together.
The camera takes a languid zoom into the differing scenario as Vivaldi’s ‘Winter’ from The Four Seasons plays.
The ad, which is now live on TV and online, is supported on social. The film was directed by Nina Aaldering of Holy Fools and shot by cinematographer Thomas Buelens.
CONCEPT SWEATER: Mark Peeters, Robert Nelk
CONCEPT FILM: Bas Korsten
BUSINESS DIRECTOR: Erik-Jan Koense
SCREEN DIRECTOR: Marloes van den Berg
PR DIRECTOR: Jessica Hartley
CEO: Joris Aperghis
MARKETING DIRECTOR: Chantall Olthoff
PRODUCTION COMPANY: Holy Fools
DIRECTOR: Nina Aaldering
POST/VFX: The Ambassadors
EDITOR: Govert Janse
MUSIC: Vivaldi’s Four Seasons Winter
SOUND: The Ambassadors