ITV: The People's Ad Break

Client: ITV
Date: May 2020
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ITV Commercial is inviting ITV viewers to become the stars of the ad break as they launch The People’s Ad Break, a dedicated TV ad spot which will see familiar ad campaigns recreated by the public.

Launching on Saturday 2 May, the initiative will see five popular adverts from commercial brands Aldi, Haribo, Honda, Walkers and Weetabix broadcast on ITV.

Viewers will then be invited to recreate the respective adverts at home* and submit their entries for a potential spot in The People’s Ad Break.

The People’s Ad Break will then air on Saturday 23 May, using the content judged to be the best and most innovative replica commercials.

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