Itsu: Gyoza Dumplings & Brilliant Broth

Itsu, the Asian-inspired restaurant and grocery brand, has announced a bold new advertising campaign to inspire the nation’s shifting tastes to Asian food.

The adverts feature TV chef, Gok Wan, who has long been a familiar face in Itsu’s London restaurants. Expected to reach 16m households, they show Gok in his kitchen cooking easy Asian meals with itsu’s hugely popular frozen gyoza and award-winning brilliant’broths.

The omni-channel campaign will build on itsu’s biggest ever year of supermarket sales and the astonishing uptake of Gyozas by British consumers over lock-down. The campaign will span TV, VOD, PR, Social and Outdoor in the first wave of investment. The Gyoza range has had a stellar trajectory since it was first launched in 2017 and is market leader in the UK, with one bag sold every 10 seconds in 2020.