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Tech Will Save Us: Side Effects by Isobel

Agency: Isobel
Date: Nov 2017
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Tech Will Save Us has launched its first ever campaign during the holiday season to promote a range of tech kits featuring Microbot, Synth Kit and Dough Universe. Tech Will Save Us toys introduce kids to fundamental STE(A)M principles; encouraging them to make, code and invent.

Created by advertising agency Isobel, the ‘Side Effects’ campaign plays off the imagination of kids, showing what sort of clever innovations and hacks they can create with tech toys. The opening frame heeds a familiar 'Warning' sign, letting parents know about the possible ‘side effects’ these tech toys could have on their kid’s lives.

But there’s an underlying message of empowerment, directed to all kids. Don’t want to walk the dog? No problem, hack your Microbot to do it for you.

The campaign will run in the UK and US online, in out of home, radio and direct communications


Creative Director: Rob Fletcher

Creatives: Georgia Stephenson, Dan Stubbs

Marketing Director: Christi Tronetti

Producer: Christi Tronetti

Strategy Director: Danny Roca Graduate

Account Executive: Alice Pavey


Head of Marketing: Tom Baker

Design Manager: Adam Shephard

Somesuch Director: Raine Allen Miller

Producer: Tarquin Glass

Exec Producer: Sarah Pearson

DOP: Krzysztof Trojnar

Production Designer: Jenny Gardiner

Stylist: Lola Chatterton

Editor: Elise Butt @ Trim

Colour: Jack McGinty @ Time Based Arts

Post Production: Time Based Arts Music: Georgia Barnes

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