Tech Will Save Us has launched its first ever campaign during the holiday season to promote a range of tech kits featuring Microbot, Synth Kit and Dough Universe. Tech Will Save Us toys introduce kids to fundamental STE(A)M principles; encouraging them to make, code and invent.
Created by advertising agency Isobel, the ‘Side Effects’ campaign plays off the imagination of kids, showing what sort of clever innovations and hacks they can create with tech toys. The opening frame heeds a familiar 'Warning' sign, letting parents know about the possible ‘side effects’ these tech toys could have on their kid’s lives.
But there’s an underlying message of empowerment, directed to all kids. Don’t want to walk the dog? No problem, hack your Microbot to do it for you.
The campaign will run in the UK and US online, in out of home, radio and direct communications
Creative Director: Rob Fletcher
Creatives: Georgia Stephenson, Dan Stubbs
Marketing Director: Christi Tronetti
Producer: Christi Tronetti
Strategy Director: Danny Roca Graduate
Account Executive: Alice Pavey
Head of Marketing: Tom Baker
Design Manager: Adam Shephard
Somesuch Director: Raine Allen Miller
Producer: Tarquin Glass
Exec Producer: Sarah Pearson
DOP: Krzysztof Trojnar
Production Designer: Jenny Gardiner
Stylist: Lola Chatterton
Editor: Elise Butt @ Trim
Colour: Jack McGinty @ Time Based Arts
Post Production: Time Based Arts Music: Georgia Barnes