Agency: isobel
Client: T2 Tea
Date: Mar 2021
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Creative agency Isobel has launched a global advertising and creative campaign for T2, the first created by a UK agency for the Australian tea brand.

Mother’s Day is full of cliché’s, from the cheesy cards to cheap flowers or the last-minute box of chocolates. But mums deserve better. They’ve put up with so much over the years and they deserve a gift with more thought behind it. Enter T2, a tea brand with indulgent flavours and gorgeous teawares that will help you raise your gift game and show your mum you really care.

The campaign encourages people to, “make up for everything” this Mother’s Day, and uses real-life photographs sourced through social media channels to show a number of ways that people have really put their mum through it. The images range from kids drawing on the walls, to teens sneaking out of the house and ruining school photos with outrageous hair styles.

The campaign will run on digital display and paid social, as well as all owned channels online and in store.


Creative agency: isobel

Creative Partner: Rob Fletcher

Creative Directors: Ben Stump, Simon Findlater

Creatives: Tom Dyson, Lance Boreham

Account Partner: Sarah Humphreys

Account Director: Maggie Sylvester

Account Executive: Fran Houlding

Planning Director: Sarah Sandford