The Drum Awards Festival - Extended Deadline

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Agency: isobel
Date: Oct 2019
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Old Speckled Hen has gone back to its advertising roots by giving Henry the Fox a modern twist.

Created by independent creative agency Isobel and their newly formed comedy department, the new brand campaign features a fresh version of Henry, making interesting and amusing observations about the world around him. The work features a new campaign line 'Drink Curious.'

Playing the role of a stand-up comedian, Henry makes jokes about any topic that he’s sees fit, from the state of our politics, through to our reality TV and celebrity worshipping trends. He does so in a light hearted and insightful way.

Henry first appeared in Old Speckled Hen advertising in 1994, and 25 years on Isobel have worked with the same illustrator Gary Andrews to create the new campaign. However, they have given him a modern twist, making him relatable for today’s wider and more varied beer consumers.


Client: Old Speckled Hen, Greene King

Marketing Controller: David Spencer

Creative agency: isobel

Creative Partner: Rob Fletcher

Comedian: Mike Shepard

Account Manager : Max Robinson

Planning Director: Sarah Sandford

Managing Partner: Jamie Williams

Illustrator / Animator: Gary Andrews