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Jet: Keep On Moving by isobel

Agency: isobel
Client: Jet
Date: Sep 2020
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A unique take on a classic road movie theme - the campaign film features a man at a grand piano ‘driving’ through dramatic English countryside playing and singing Joe Jackson’s iconic 80’s hit ‘Steppin’ Out’. He then briefly stops at a Jet forecourt to refuel before hitting the road again to resume his musical journey accompanied by the line: ‘Don’t let filling up slow you down’.

Commenting on the campaign Ben Stump, creative director, Isobel said, "Since 1954 Jet has been on the side of the driver, aiming to get you in and out quickly. They understand that whatever you drive, or wherever you’re going, you just want to ‘Keep On Moving’. Through one man’s love of the open road (and a good old sing-song), this commercial is a beautiful celebration of that.”

The ‘Keep on Moving’ campaign is the latest activity in an ongoing brand refresh for Jet - supplied in the UK by the major wholesale and fuel provider Phillips 66 Limited – and is designed to increase visibility and consideration amongst new and existing customers.

“In fine-tuning the JET brand our aim is to improve the experience for our customers and to give the drivers who visit our forecourts everything they need and want to continue their journeys quickly and safely.” says Mary Wolf, managing director, UK marketing, Phillips 66 Limited “It is a simple, straightforward ‘driver-first’ ethos that is perfectly captured in this new campaign.”

The TV ad aired from 1 September, to be shown throughout the month across the Midlands and the North of England. Other elements of the Keep on Moving campaign will be rolled out nationally on social media throughout the month.

Credits

Campaign name: Keep on Moving

Client: JET (Phillips 66 Limited)

ECD: Rob Fletcher

Creative Directors: Ben Stump & Simon Findlater

Planner: Sarah Sandford

Production Company: Chief Productions

Director: Nate Camponi

Producer (in-house): Amy Hansen

Producers (Chief): Colin Offland & Luke Filz

Media Agency: Pintarget

Region: SKY Adsmart; Northern England and Midlands

Business Director: Lisa Roscoe

Account Manager: Zoe Coleman